{"id":8571,"date":"2022-04-29T10:16:40","date_gmt":"2022-04-29T08:16:40","guid":{"rendered":"https:\/\/blog.applusiteuve.com\/la-historia-de-citroen\/"},"modified":"2022-04-29T10:30:33","modified_gmt":"2022-04-29T08:30:33","slug":"la-historia-de-citroen","status":"publish","type":"post","link":"https:\/\/blog.applusiteuve.com\/ca\/la-historia-de-citroen\/","title":{"rendered":"La hist\u00f2ria de Citro\u00ebn"},"content":{"rendered":"<p>Avui us volem parlar d&#8217;una marca centen\u00e0ria. Fundada a Par\u00eds l&#8217;any 1919, <strong>Citro\u00ebn<\/strong> ha aconseguit grans fites a la hist\u00f2ria de l&#8217;automoci\u00f3 i la tecnologia.<\/p>\n<h2><strong>Origen<\/strong><\/h2>\n<p>La marca deu el seu nom a Andr\u00e9 Citro\u00ebn, nascut a Par\u00eds el 1878. Franc\u00e8s de naixement, el seu pare era alemany i la seva mare polonesa.<\/p>\n<p>Gran estudiant ja en edat primerenca, va ser alumne de la prestigiosa Escola Polit\u00e8cnica de la capital.<\/p>\n<p>Amb grans coneixements adquirits i bons dots d&#8217;emprenedoria, va comen\u00e7ar amb un taller de fabricaci\u00f3 d&#8217;engranatges. Va ser all\u00e0 on sorgiria el logotip de l&#8217;empresa: dos engranatges (o chevrons en llenguatge her\u00e0ldic) superposats.<\/p>\n<h2><strong>Progr\u00e9s<\/strong><\/h2>\n<p>M\u00e9s endavant, despr\u00e9s d&#8217;un temps als Estats Units, va con\u00e8ixer a fons els nous processos de fabricaci\u00f3 en s\u00e8rie i va estudiar sobre el <em>boom<\/em> de l&#8217;autom\u00f2bil.<\/p>\n<p>Ja a Fran\u00e7a, va aconseguir els serveis de Jules Salomon, enginyer encarregat de desenvolupar un model de vehicle similar al Ford (havia estudiat a fons l&#8217;origen i procedir de la marca nord-americana). Neix aix\u00ed el <em>Type A<\/em>, el 1919, el primer cotxe europeu fabricat a gran escala. Van fer servir naus d&#8217;armament de la Primera Guerra Mundial. Va ser en aquell moment quan va batejar l&#8217;empresa amb el seu propi cognom: <strong>Citro\u00ebn<\/strong>.<\/p>\n<h2><strong>\u00c8xit <\/strong><\/h2>\n<p>L&#8217;ascens de la marca \u00e9s fulgurant. Al <em>Type A<\/em> aviat van seguir m\u00e9s models reeixits: <em>5HP<\/em>, <em>B14<\/em>, <em>C4<\/em> i <em>C6<\/em>.<\/p>\n<p>Com tot exemple d&#8217;\u00e8xit, sorgeix aviat competidor: Louis Renault. Aix\u00f2 provoca m\u00e9s inversi\u00f3 a la industrialitzaci\u00f3, creant una f\u00e0brica revolucion\u00e0ria, capa\u00e7 de produir 1.000 cotxes al dia. En aquell moment va comen\u00e7ar a treballar en l&#8217;<em>11 Ligero<\/em>, model que va revolucionar la ind\u00fastria amb la seva transmissi\u00f3 de tracci\u00f3 davantera.<\/p>\n<p>Tot i aix\u00f2, Andr\u00e9 Citro\u00ebn volia m\u00e9s. Pel seu talent i inquietud, \u00e9s considerat tamb\u00e9 un guru de la publicitat moderna. Mostra d&#8217;aix\u00f2 s\u00f3n algunes de les accions amb qu\u00e8 va sorprendre el m\u00f3n sencer. Va il\u00b7luminar, amb m\u00e9s de 250.000 bombetes la Torre Eiffel de Par\u00eds perqu\u00e8 hi llu\u00eds el seu nom.<\/p>\n<h2><strong>Crisi<\/strong><\/h2>\n<p>Poc despr\u00e9s, la crisi dels trenta va sacsejar l&#8217;empresa i el seu fundador va morir el 1935 pr\u00e0cticament a la ru\u00efna. La marca va ser adquirida (aix\u00ed es va evitar la seva desaparici\u00f3) pel fabricant de pneum\u00e0tics, Pierre Michelin.<\/p>\n<h2><strong>Resurrecci\u00f3 <\/strong><\/h2>\n<p>L&#8217;empresa va mantenir aix\u00ed el seu afany innovador i va continuar aconseguint \u00e8xits amb models de llegenda com el <em>2CV<\/em> o el modern <em>DS<\/em>.<\/p>\n<p>Temps despr\u00e9s, el 1976, <strong>Citro\u00ebn<\/strong> es fusionaria amb un, fins avui rival, Peugeot. Ambdues marques formen el Grup PSA. Aquesta uni\u00f3 va ser l&#8217;origen del qu\u00e8 ara \u00e9s Stellantis, gegant de l&#8217;autom\u00f2bil que aglutina Citro\u00ebn, Peugeot, DS, Opel, Fiat, Alfa Romeo, Jeep, Abarth i Maserati.<\/p>\n<p>Qu\u00e8 t&#8217;ha semblat la hist\u00f2ria de <strong>Citro\u00ebn<\/strong>? Sigui el teu cotxe de la marca francesa o d&#8217;alguna altra, <a href=\"https:\/\/www.applusiteuve.com\/es-es\/\">demana cita pr\u00e8via ITV<\/a> i vine a passar la revisi\u00f3 a qualsevol de les nostres estacions Applus+.<\/p>\n<p>No oblidis subscriure&#8217;t al <a href=\"https:\/\/www.youtube.com\/channel\/UCCrwGUAApqGmBKp83RKaTpA\">nostre canal de Youtube<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui us volem parlar d&#8217;una marca centen\u00e0ria. Fundada a Par\u00eds l&#8217;any 1919, Citro\u00ebn ha aconseguit grans fites a la hist\u00f2ria de l&#8217;automoci\u00f3 i la tecnologia. Origen La marca deu el seu nom a Andr\u00e9 Citro\u00ebn, nascut a Par\u00eds el 1878. Franc\u00e8s de naixement, el seu&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[237],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citro\u00ebn. 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